BrandoHR Newsletter April 2006, Volume #1
The Internet is now the dominant recruiting source with over 50% of new hires found through Internet sources. The best Internet source for new hires in 2005 was a company's web site. Read on to learn how you can transform your corporate web site into a powerful recruiting tool!
Ann Clifford
Dos and Don'ts
If your company’s hiring process requires that candidates apply online, should you consider a candidate who faxed a resume?
(Answer provided at the end of the newsletter.)
“Capture” Quality Candidates
“People who go to an employer’s web site tend to be a higher quality candidate,” says Kent Kirch, global director of recruiting for Deloitte & Touche. Does your web site capture top talent by presenting compelling reasons why they should work for you?
A recent study indicated that 51% of all hires made in 2005 were sourced through corporate career sites. Large corporations have utilized this cost effective method of recruiting for years. Even small to mid-size companies can benefit from a corporate career site that projects a positive employer image.
A company without a career site may be perceived as a stodgy employer that fails to invest in the future or in their employees. However, a well-designed career site can turn curious visitors into serious applicants. With competition for talent heating up, first impressions count!
(Ann Clifford, President, Safari Solutions)
3 Career Site Essentials
Job seekers become more interested in working for a company after visiting its web site according to research conducted by WetFeet. Steve Pollock, president of WetFeet, Inc., a San Francisco recruitment technology provider, suggests three (3) ways to capture candidates’ attention:
1. Make it easy for candidates to apply online.
2. Provide a wealth of company information.
3. Create a favorable “employer” impression.
(Adapted from “Make a Good First Impression” by Martha Fase-Blunt)
BrandoHR Interview Tip
“What piqued your interest about this position?” Ask applicants this question during your first phone interview to learn what is important to them. By asking this question consistently to all applicants, you will identify qualities that reflect your employment brand.
BrandoHR Quiz
What is the 2nd most frequented page on a company web site?
A. Home page
B. Careers page
C. Contact Us page
D. Products/Services page
THE ANSWER?
The Careers Page!
The 2nd most frequented page on a company web site is the Careers page, second only to the Home page. And, it is expected that the Careers page will be the #1 most frequented page within a few years.
Don’t have a robust Career section on your website?
Call BrandoHR today about TargetPort. This affordable, interactive career site management software tool will enhance your ability to attract top talent.
Check out the following sample career sites:
Safari Solutions Career Site
Galvin Technologies Career Site
Answer to Today's Dos and Don'ts
“If your company’s hiring process requires that candidates apply online, should you consider a candidate who faxed a resume?”
If your hiring process “requires” candidates to apply online, then you should not accept or consider the faxed resume. You may adapt your hiring process to accept resumes via fax and/or other methods provided you accept and consider all resumes submitted by the alternate method. Be consistent to avoid discrimination allegations!
(Source: Jeff George, Director of HR, WorkSmart Systems, an Indianapolis based PEO)
Newsletters
July 2006, Volume 2 - #1 Way to Capture Talent!
April 2006, Volume 1 - Employment Branding; 3 Steps to a Competitive Edge
